MUMBAI: Enriching Lives! That's the new tag line of Zee Jagran, the spiritual TV channel from the Zee group, which is looking at repositioning itself.
The new positioning statement - Enriching Lives - exudes the essence of Zee Jagran. Enriching Lives is a sum total of seven elements called hope, joy, peace, celebration, balance, silence and awakening. The right mix of these elements helps a person in experiencing life in its true colours.
In order to break the perception that the channel is aimed at elderly people, the new positioning is targeted to all those who want to connect to their souls and live life to the fullest.
In an official statement issued, the new positioning of Zee Jagran will be reflected in the overall aesthetics, look and feel of the channel, innovative channel packaging, colorful promos, all new range of programs and a lot more.
The programmes designed for the channel are divided into thematic time bands, which will highlight the seven elements that lead towards enriching lives. These programmes are full of variety and cater to almost all age-groups and profiles of people who want to celebrate the festival called life, everyday.
Starting from 2 pm, the first time band with the theme - Hope - showcases alternative healing programs like Tarot, The Good Food Show, Lifestyle Gurus, Beauty Mantras, etc.
Joy will air at 2:30 pm showcasing serials like Ramayan, Vishnu Puran and Jai Ganesh. From 3 pm to 3:30 pm the channel will air Silence, which features programmes like Mano ya na Mano and Anant, which unveils the truth about various superstitions, evils and demons that affect life at one point or the other.
The channel will also air shows like Celebrate, Jahan Jahan Ram Charan Chali Jahin (JJRCCJ), Namaste India, Home Healers, Green Mantra, mystical show Peace, Balance, Awakening from Monday to Thursday.
Weekends will showcase inspirational movies. The channel recently aired hard hitting realities of the country in the form of documentaries made with the support of NGO’s like Prayaas, which are working hard for the upliftment of the underprivileged. Also there was a special feature on Bhopal Gas Tragedy victims, who are still struggling for their rights.
The channel will also air special programmes on various festivals through a range of celebrations in the form of film festival, live shows and special features.
