MUMBAI: The Gotham Group, a management firm representing animation and family entertainment talent and content, has teamed up with Yahoo! Studios for a strategic relationship to produce and distribute original animated content on the Internet. 

According to an official release, veteran in the entertainment industry Jon Vein initiated the deal and negotiated the agreement on behalf of The Gotham Group, which will draw upon the company's base of pre-existing animated shorts as well as from original new content.

 
"Gotham is committed to finding innovative ways to distribute our artists' creative work and today's agreement with Yahoo! furthers that business strategy to mutual benefit," said Gotham Group CEO and founder Ellen Goldsmith-Vein. "We pride ourselves on finding new revenue streams for our content creators and Yahoo! provides a fresh and exciting opportunity for the world to interact with the great talent we represent."

 
"We are always looking for opportunities to make dynamic and entertaining content available on Yahoo!," said Yahoo! Studios general manager Drew Buckley. "We are thrilled to work with Gotham to create and program compelling animated content for our users." 

Yahoo! Studios focuses on the development and production of event-based, original and user-generated content across the Yahoo! Media Group properties, including Yahoo! Entertainment and Yahoo! TV.