MUMBAI: Last week, the Media Research Users Council (MRUC) held its first ever TV User Body Meet in Mumbai in order to discuss the need for a better television ratings system in the country. Lintas Media Services director Lynn de Souza had stressed that the debate was "not for or against Tam," but more about what the industry needed at this point in time, which was basically a ratings system that could keep pace with the changing viewing habits. |
However, Tam has issued a riposte to MRUC's initiative stating, "If MRUC really wanted to address these concerns, they should have invited Tam. We would have gladly participated and contributed towards a healthy and a well informed discussion." Interestingly, at MRUC's meet, the question was popped by a media professional whether anyone from Tam was present there to present their views and counterpoints to what was being discussed. De Souza replied that they had deliberately left out the concerned parties (Tam and aMap). |
Some of the key statements from the 'Communications Desk' of Tam Media Research with the backdrop of the MRUC initiative last week are presented below:
The communiqué further states that the key objective of Tam is to help its clients (the industry) take effective media decisions. Tam will continue to be the the ‘Intelligence Provider’ for the entire media industry. |
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