MUMBAI : After Sony's disastrous foray into matrimony based programming, it is private radio station Radio City 91 FM's turn to play matchmaker.

The MBPL promoted Radio City and BharatMatrimony.com have launched a new matchmaking show, to be aired every Sunday at 10.30 am.

A 30-minute show, Matchmaker will air audiences' views on marriage and ideal life partners, interspersed with songs. According to an official release, this will be an excellent opportunity for individuals seeking life partners to air interesting insights into their personalities and invite response from the listeners interested in them as potential life partners.

A Star India offspring, Radio City has earlier pioneered non music programming with a game show Suno Aurr Lakhpati Bano, and also plans to serialise radio versions of popular Star soaps like Kyunki Saas Bhi Kabhi Bahu Thi.