Prasar Bharati and NMA Egypt join hands for TV and radio programmes

Mumbai: India and Egypt signed a memorandum of understanding (MoU) on Wednesday to facilitate content exchange, capacity building, and co-productions between Prasar Bharati and the National Media Authority of Egypt. The MoU was signed by the minister of information and broadcasting Anurag Thakur and Egypt’s foreign affairs minister Sameh Hassan Shoukry. The MoUs were exchanged between the two countries in the presence of the prime minister of India and the president of Egypt following the delegation-level talks between the two sides at Hyderabad House in New Delhi.

The MoU is part of the efforts by Prasar Bharati to expand the reach of the DD India channel to showcase the country’s progress through programmes focused on the economy, technology, social development and also the country's rich cultural heritage. Under the ambit of this MoU, both the broadcasters will exchange their programmes of different genres, like sports, news, culture, entertainment, and many more, on a bilateral basis, and these programmes will be telecast on their radio and television platforms. The MoU, which will be valid for three years, will also facilitate co-productions and training of the officials of both broadcasters in the latest technologies.

Prasar Bharati, the public service broadcaster of India currently has 39 memorandums of understanding (MoUs) with foreign broadcasters for cooperation and collaboration in the field of broadcasting. These MoUs provide for exchange of programmes with foreign broadcasters in the field of culture, education, science, entertainment, sports, news etc. The MoUs also provide for co-production opportunities related to themes of mutual interest and knowledge sharing through training.