Mumbai: News18 Network on Monday launched News18 Jammu/Kashmir/Ladakh/Himachal on the 75th anniversary of India’s independence.
News18 Network is now available in 18 languages with the addition of Dogri, Kashmiri and Ladakh to its bouquet.
The brand-new channel was launched by Jammu & Kashmir lieutenant governor Manoj Sinha from The Lalit Grand Hotel, Srinagar.
News18 group has become the first national news network to have a dedicated news channel from the region.
The new channel’s programming will be diverse and cater to the entire region, with dedicated bulletins in the local language and will have an on-ground presence of reporters across the regions of Jammu & Kashmir, Ladakh and Himachal Pradesh. The state-of-the-art studio, engaging graphics, and impactful show packaging will create a world-class news viewing experience.
The editorial functions will operate from multiple locations such as Srinagar, Jammu, Leh, and Shimla. "The channel will become the voice of the people, covering their aspirations, issues, and achievements," said the statement.
The channel will also emphasise the coverage of the local economy, thriving sports and tourism ecosystem, regional culture, and the ever evolving socio-economic and political landscape in the region.
On the digital front, Jammu, Kashmir, Ladakh, and Himachal Pradesh will have separate destinations that will provide in-depth ground coverage of the specific area.
Lieutenant governor of Jammu and Kashmir Manoj Sinha said, "The launch of News18 Jammu, Kashmir, Ladakh and Himachal by Network18 is a massive achievement for the entire media fraternity of the country. I wish you huge success with this new channel. I welcome the initiative of Network18 to reach the people of this region via their new channel."
Network18 CEO (Broadcast) Avinash Kaul said, "The channel, with the help of the pan-India resources of News18 Network, aims to encapsulate positivity from the region, while celebrating its essence. It also aims to become the voice of the people, bringing it to the mainstream. The programming of News18 Jammu, Kashmir, Ladakh, and Himachal has been moulded in a way to showcase the diversity and cater to the entire region with dedicated bulletins in local languages. The state-of-the-art studio, engaging graphics and impactful show packaging will bring a world-class news viewing experience – heralding a new era in news television in the region."