News18 Hindi dominates election coverage, secures top spot

News18 Hindi dominates election coverage, secures top spot

The Platform launches ad campaigns across print and digital, showcasing its industry leadership


Mumbai: As per the latest ComScore data, News18 Hindi has secured its position as the number one digital news platform for the Hindi language in April 2024, beating other Hindi platforms.

At a whopping 57.7 million Unique Visitors (UVs), News18 Hindi grabbed the top spot.

An ad campaign has been launched across print and digital media to highlight the platform's power-packed performance.  As part of this campaign, a front-page advertisement was issued in The Economic Times on May 27, underscoring News18 Hindi’s leadership.

News18 Hindi's remarkable accomplishment can be attributed to its comprehensive coverage during the election season. The platform reached audiences nationwide with its in-depth coverage of important election-related topics from various viewpoints.

Commenting on the remarkable performance, News18 Network CEO – Indian Languages  Mitul Sangani said, “We owe our position as the leading Hindi news platform to our dedicated viewers, who made us their first choice during this crucial election season. Our viewers’ trust drives us to persistently enhance our coverage and deliver news that not only informs but also empowers. News18 Hindi’s extensive coverage of Lok Sabha elections with a commitment to accurate information, in-depth analysis and product enhancement strengthened our performance. We are confident that the numbers will continue to grow as we enter the counting phase of elections.

News18 Network is an undisputed leader in terms of viewership both on TV and digital platforms. With the undivided attention of viewers in every segment, the group has emerged as the go-to source for news. ComScore Mobile Metrix, custom list on Hindi News Publishers. Apr 2024.