Mumbai: Every year, India comes alive with the vibrant celebrations of Krishna Janmashtami, the auspicious festival commemorating the birth of Lord Krishna. Devotees from across the nation immerse themselves in prayers and festivities, and News18, India’s number one news network, once again played a pivotal role in bringing the joyous spirit of this festival to life.

The 'Natkhat Kanha' contest, a beloved tradition for News18 HSM Network, invited viewers to share heart-warming pictures of their children dressed as little Kanhas, echoing the playful spirit of Lord Krishna himself across its channels across the Hindi heartland, namely News18 Rajasthan, News18 Madhya Pradesh/Chhattisgarh, News18 Bihar/Jharkhand, and News18 Uttar Pradesh/Uttarakhand.

The contest received immense support and participation from the audience, both on the HSM channels and across various social media platforms, reaching an estimated 35 million individuals. Thousands of participants shared adorable images of their children dressed as Lord Krishna. The participation of various schools for the region added further to the excitement around the contest.