MUMBAI: The News Corp owned NDS Group which provides technology solutions for digital pay TV, has appointed Luke Chen Li Chien as NDS China COO.

Chen assumes responsibility for NDS China operations including account management, support, delivery and marketing. He reports to NDS China GM Gary Zhou Yi Gang.

NDS Asia Pacific VP, GM Sue Taylor said, "Mr. Chen's first priority will be to support the growing number of NDS China customers. Mr. Chen has extensive experience in digital TV delivery and account support in China. He brings the expertise and professionalism of a Fortune 500 company to NDS China."

Chen's career spans three decades of hardware and software testing, engineering and customer support. Chen is an authority on integrated circuit testing and engineering. Recent positions that he has held include chief representative of Texas Instruments China in Beijing, and Digivision Technology GM in Shanghai.