CANNES: The International Academy of Television Arts & Sciences will host its second International Academy Day on 16 and 17 August in Beijing in conjunction with the State Administration of Radio, Film & Television (SARFT), Phoenix Satellite Television and CCTV.

The event will feature panels and keynotes from leading television organizations from China, Japan, Korea and Thailand as well as breakfasts, lunches and cocktails hosted by international sponsors.

Academy president and CEO Bruce Paisner said, "We are looking forward to using the International Academy's convening power to shine the spotlight on Asia's vibrant television industry. This two-day conference program will be a one of a kind networking opportunity, and because of SARFT's central role, I imagine any international media company looking to do business in China will want to be represented."

Participants will include members of the International academy, government officials and television and film executives from across the region. The highlights include a presentation on the 2008 Beijing Olympics, a case study on a hit Korean TV show, and an opening speech by a SARFT executive, stated a media report.