ICC to invite media rights bids for 2007-2015 in October

ICC to invite media rights bids for 2007-2015 in October

 ICC

MUMBAI: In October, the International Cricket Council (ICC) will begin the process of selling the audio-visual rights for 18 ICC tournaments starting from the second half of 2007 till the World Cup in 2015.

A statement put forth by the ICC informs that the period includes 18 ICC tournaments. There will be two World Cups, in Asia in 2011 and in Australia and New Zealand in 2015. There will also be at least three Champions Trophy tournaments. It will then focus on selling the sponsorship rights.

Media reports indicate that the first two Twenty20 world championships to be held in South Africa (2007) and England (2009), also feature among the events.

The current agreement with Global Cricket Corporation (a News Corp subsidiary), which began in 2000, ends in March/April 2007 with the World Cup in the West Indies. GCC had sold the India territory rights for ICC cricket to Sony Entertainment Television India.