Mumbai: Hindustan Times has announced its foray into web 3.0 with the launch of Non-Fungible Tokens (NFTs) under the banner of 'HT Timeless Tokens,' which will document India's 100-year-old history as digital art.
HT Timeless Tokens will include digitised versions of original historic creatives which were published in Hindustan Times through the decades.
Some of the NFTs launched by HT include the iconic cover page of first republic day HT edition, and others inspired by events such as the success of the first missile launch, and India’s first historic win at the World Cup in 1983 against the West Indies.
NFTs are a digital certificate of ownership of a piece of digital asset that can be bought and sold. The exclusive digital artworks launched by HT can be purchased with cryptocurrency and Fiat currency. They present an opportunity for collectors and enthusiasts to claim a piece of India’s glorious history filtered through the lens of Hindustan Times.
To begin with, HT has launched NFTs celebrating India’s Republic Day on 26 January. They are available on Beyond Life, an NFT marketplace and platform that facilitates the creation, sale, and purchase of ownership rights to digital works of art via NFTs. Powered by GuardianLink.io – BeyondLife. Club is also responsible for launching two of the greatest NFT drops so far - Amitabh Bachchan’s rare exclusive NFT and Marvel creator Stan Lee’s exclusive NFT collection ‘Chakraverse.’
“With industries like tech, finance, lifestyle, music and media advertising companies moving into the crypto/NFT ecosystem, new opportunities are set to be unlocked in the space of Web3," said GuardianLink.io COO and founder Kamesh Elangovan. "The secondary marketplace for NFTs at GuardianLink.io will see more and more collectors investing with knowledge on the future monetisation of their NFTs. The partnership with Hindustan Times opens yet another avenue to explore the world of NFTs in the media and marketing industry.”