MUMBAI: Television format owner and creator Endemol has announced that Elías Rodríguez-Viña Cancio is its CEO.

Rodriguez-Viña comes from Telefónica, where he has been responsible for the Group’s non-core subsidiaries. Before that, he was Terra Lycos CFO and has worked for companies such as Arthur Andersen, General Electric and UBS.

As reported last month by Indiantelevision.com, the former CEO Joaquim Agut had quit citing personal reasons.