Deloitte India associates with News Broadcasters Federation

Partnership aimed at building an integrated performance and rewards forum for the news media indus

Mumbai: News Broadcasters Federation (NBF) has partnered with Deloitte India to launch an integrated performance and rewards forum for the news broadcasting industry. This is the first-ever such association in the media domain.

The five-year partnership aims at building thought leadership in the human capital space. Apart from a total rewards report, and compensation and benchmarking studies, NBF’s members will have the opportunity to glean insights in the areas of productivity analysis, performance management, employee assessments, employee preference, and employee engagement. NBF members will also get access to Deloitte India Human Capital reports on Workforce and Increments Trends (WITS) and Campus Hiring Trends, amongst other industry-leading reports.

“Employees, especially journalists and related executives involved in the public service of taking news and information to the doorsteps of crores of Indians, are the backbone of the sector,” said NBF founding president Arnab Goswami. “This much-needed study will identify the social, economic, and financial impact of the ongoing pandemic and the pause in audience measurement data for the TV news genre. The partnership will enable the news broadcasting sector to prepare news TV channels to be future-ready, in terms of skills and benchmarking of employee benefits.”

“Employee costs are the single biggest expense for a news TV channel,” said NBF secretary-general R Jai Krishna. “The NBF-Deloitte India association aims to make the news TV sector more sustainable and successful, by preparing it to hire the best talent for a strong news media industry.”

“This is a unique association to strengthen the human capital landscape of the media industry,” said Deloitte India partner Anubhav Gupta. “Deloitte India’s human capital team is excited to work alongside NBF to provide thought leadership in multiple pertinent issues in this sector.”

“We look forward to associating with NBF and its member firms in the area of performance and rewards, and provide structured insights to enable data-backed decision-making throughout the year,” said Deloitte India director Neelesh Gupta. “Rewards and productivity are important areas for this industry, and we aim to fully support NBF members in this journey.”

India has about 909 satellite television channels, of which, news television channels (being the single-largest genre) constitute 43 percent. The first phase of the survey will cover more than 300 organisations and commenced from December 2021. The results are expected by Q4 2021.

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