CNN-News18 leads with 38.8 per cent market share in election phase 2: BARC ratings

CNN-News18 leads with 38.8 per cent market share in election phase 2: BARC ratings

CNN-News18 maintains election dominance, leading in phase 2 coverage on April 26.


Mumbai: According to the latest data released by the Broadcast Audience Research Council (BARC), CNN-News18 has continued to dominate the Lok Sabha Elections coverage with leadership during the second polling phase on 26 April.

With a remarkable 72 per cent lead over its nearest competitor, CNN-News18 remained the number one choice of viewers for comprehensive polling day coverage. It captured an impressive 38.8 per cent market share, maintaining a significant lead over competitors. (Source: BARC India | TG:  2+ | Mkt: India | Period: 26th Apr 2024 | Market Share per cent, 7 channels considered)

The power-packed performance of CNN-News18 on the crucial polling day is a testament to its special election programming, delivering the most accurate information, coupled with the finest news anchors such as Zakka Jacob, Anand Narasimhan, Shivani Gupta, and Rahul Shivshankar. The channel's extensive network of reporters nationwide going to polls ensured comprehensive coverage nationwide. CNN-News18's presentation with engaging graphics and insightful explainers simplified complex trends and data, making it easily palatable for the audience.

Speaking on the channel’s performance, CNN-News18 managing editor Zakka Jacob said, “CNN-News18’s leadership in the second phase of elections is an affirmation from our viewers about our brand of nuance over noise journalism. At a time when audiences demanded the fastest and most comprehensive polling day coverage, they turned to CNN-News18 as their trusted source of information. We expect to see more viewers tuning in as the election fervour peaks in the coming weeks.”

Network18 CEO of English News Smriti Mehra added, “We’re delighted by the channel’s exceptional performance on the polling day, securing a strong lead over the competition. This success not only underscores our commitment to delivering outstanding news coverage but also boosts advertiser interest, highlighting the impactful journalism and broad audience appeal that define our platform.”