CNN-News18 launches print campaign to announce leadership on counting day

CNN-News18 launches print campaign to announce leadership on counting day

The English news channel remained way ahead of competition during the four state election results


Mumbai: In a print campaign launched on the front page of the Economic Times newspaper, CNN-News18 has announced its leadership during the four state election results.

The campaign will also go live on digital, social and trade platforms starting Wednesday.

As per the ad released by the news channel, it has secured a remarkable 30.6 per cent market share on the counting day of assembly elections held across Rajasthan, Madhya Pradesh, Chhattisgarh, and Telangana on 3 December 2023.

Positioning itself as the number one choice of viewers for comprehensive counting day coverage, CNN-News18 outperformed its competitors, with Republic TV securing the second position at 25.4 per cent market share, closely trailed by Times Now with 23.6 per cent India Today TV followed suit with a market share of 12.9 per cent. (Source: BARC | Metric: Market Share | TG: 15+AB | Period: 3 December (24 hrs) | Market: India)

The resounding success of CNN-News18 on counting day can be attributed to its special election programming, delivering the quickest and most accurate results, coupled with anchors like Zakka Jacob, Anand Narasimhan, and Rahul Shivshankar. The channel's extensive network of reporters across all four states, ensured fastest, comprehensive coverage.

CNN-News18's presentation with engaging graphics and insightful explainers, simplified complex trends and data, making it easily comprehensible for the audience.

The channel has continued to outperform its competition in terms of viewership for more than a year now.