CNN launches 'Asia Now' as part of its AsiaPac revamp

CNN launches 'Asia Now' as part of its AsiaPac revamp

MUMBAI: To boost its evening news programming slot, news network CNN is launching a new business programme, Asia Now, in two live one-hour editions.
Taking a cue from its morning programme format, CNN will telecast these editions at 4:30 pm and 7:30 pm on weekdays. The first of the editions will go on air on 11 August 2003 from CNN's Asia headquarters in Hong Kong. The revamped telecast timings are a part of a complete makeover in Asia Pacific programming schedules that become effective from 11 August.
The one-hour programme offers a mix of news and analysis with a strong focus on business and market related information. This business show will also provide live reports on the European markets as they close and on The New York Stock Exchange as they open. The programme proposes to cover latest technology developments and profiles of business leaders under regular segments like Tech Watch and Challenging CEOs.
Andrew Stevens and Veronica Pedrosa


The business oriented show is co-anchored by veteran journalists Andrew Stevens and Veronica Pedrosa. Stevens has been reporting on Asian business and economic news for more than eight years and Pedrosa has over ten years of broad-based and global news coverage to her credit.
CNN International Asia Pacific senior VP Ian Macintosh was quoted in a press release as saying, "The show reflects our continuing investment in quality news programming."