MUMBAI: For the third year in a row, US broadcaster CBS has catalogued efforts by its television network, programming arms and local television stations in a Social Responsibility Report.

Viacom co-president and co-COO and CBS chairman Les Monves said, "We have always believed that being corporate citizens and giving back to the communities we serve is not just good for business, but part of our responsibility of being a broadcaster.

It is often said that television is perhaps the most powerful medium available to us in society, and this report demonstrates how we used this power for good in important areas like outreach, programming, dedication and support of local talent and diversity."

The report notes that the broadcaster has undetaken diversity initiatives. They include the recently-formed CBS Writers Mentoring Programme, talent showcases and industry-partners, as well as additional programmes offered through CBS News and the Viacom Television Stations.

CBS has also undertaken accessible Media programmes like closed-captioning and second audio programming. CBS also states that it has aired on both a national and local level public service announcements for causes like responsible drinking, child abuse prevention, HIV awareness, racial tolerance, alcohol and substance abuse, parenting, violence prevention and hunger/disaster relief.

CBS states that it has sponsored hundreds of local community events in the US like food and clothing drives, disaster relief, education initiatives, family friendly events and telethons.