MUMBAI: Global media conglomerate Warner Bros. Entertainment has promoted Barbara S. Brogliatti to the position of executive VP and chief corporate communications officer.

Previously Brogliatti served as Warner Entertainment senior VP.

Brogliatti will continue to head Warner Bros.' press activities. She will serve as the global entertainment company's official spokesperson and chief press officer. She will be responsible for all corporate and business press as it pertains to the Studio, its subsidiaries and affiliate companies.

She also handles the corporate press dealing with industry issues and public affairs, as well as regulatory, civic, legal and business issues, strategic, internal and crisis communications. She further manages the perception of the Studio and its icons and brands, as well as serves as the communications liaison with the Studio's parent Time Warner.

In addition to her duties at Warner Brogliatti also serves as the official press strategist and spokesperson for the Association of Motion Picture and Television Producers (AMPTP) in the US during its contract negotiations with the industry guilds (WGA, SAG/Aftra, DGA).

She also heads the Motion Picture Association of America's (MPAA) PR/educational task force. This focusses on intellectual property protection and industry-wide anti-piracy initiatives.

In the course of her career Brogliatti has been in charge of the publicity for shows like Dallas, Full House, Friends and ER. She had also led press and marketing activities for the fund raiser America: A Tribute to Heroes. This was a concert done to benefit the victims of 9/11htree years ago.