Television

ABP Group ropes in 82.5 Communications for launch of ABP Desam

The agency's Bengaluru office will handle the business.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/07/31/photogrid_plus_1627727872873.jpg?itok=2qaSbv12

Mumbai: ABP Group has partnered with 82.5 Communications for the launch of its regional news platform ABP Desam in two Indian states - Telangana and Andhra Pradesh. The agency's Bengaluru office will handle the business.

The launch campaign of ABP Desam is based on the central insight that regardless of borders, the people of these two states share the same interests. It highlights and celebrates the pride every Teluguites carry within themselves when it comes to their culture and especially their language, the agency said in a statement.

“It has been incredible working with 82.5 Communications on the launch of our new Telugu digital platform, ABP Desam," said ABP Network CEO, Avinash Pandey. "They understood the Telugu market, and coalesced their creative concepts with regional elements, which made the campaign well-suited to our vision for ABP Desam."

"Telegu is more than a language. It's a sense of belonging, it's a matter of pride, it's a way of building community. That's how passionate the people of Andhra Pradesh and Telangana are towards their language," said 82.5 Communications – South, SVP and branch head, Naveen Raman. "We worked on that insight to celebrate their love towards the language through ABP Desam. This thinking is yet another example of what we as an agency do best - be a truly Indian agency by having an insider point of view and approach every time. We did it super successfully for ABP Nadu in Tamil Nadu. And now we are proud to do it again for ABP Desam.”

82.5 Communications - South, group creative directors Sangeetha Sampath and Ravi Cherussola added, “The unique history of Andhra Pradesh and Telangana requires an adept understanding of the people, their interests, and passions. A hyper-local approach is of the absolute essence because when it comes to something as serious as news, the regional truth becomes important. The launch digital film celebrates and highlights this via the digital film, social media work, and more.” 

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632831100933.jpg?itok=Jmrs-p17
MTV launches 'Memory Karaoke' to help people with Alzheimer’s

Mumbai: MTV in collaboration with Ogilvy has launched 'Memory Karaoke' - an initiative to help those living with early Alzheimer's cope with memory loss.  Emphasising how forgetting isn’t funny, 'Memory Karaoke' will feature four foot-tapping songs based on commonly forgotten information by those...

Television TV Channels Music and Youth
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632828694248.jpg?itok=Y__WxfLA
IPRS launches awareness drive on music licensing

Mumbai: The Indian Performing Right Society (IPRS), India’s only copyright society representing authors, composers, and publishers of music is commencing a three-month-long campaign 'License Liya Kya' to educate music users on the different licensing needs and kinds of music licenses available.

Television TV Channels Music and Youth
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632821266985.jpg?itok=DrHwORUG
Times Network to launch ET Now Swadesh on 4 October

Mumbai: Times Network is set to launch its Hindi business news channel ET Now Swadesh on 4 October. The network has launched a promo film for the new channel on its newly created YouTube page. The news broadcaster has unveiled a logo and tagline 'Badho Desh Ke Sath.' “We are thrilled at the launch...

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632813517578.jpg?itok=_cgyhD9Y
GoQuest Media secures sales for two titles in Eastern Europe

Mumbai: Global independent content distributor GoQuest Media has secured sales for two titles in Eastern Europe. TV3 Group, a leading media house in the Baltics has acquired linear and on-demand rights for Go3, and Slovenian multimedia company Pro Plus has acquired SVOD rights for its digital...

Television TV Channels Specialised and Niche
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/photogrid_plus_1632807907244.jpg?itok=J5I5cZlg
'Mayaadweepam' returns on Zee Telugu starting 3 October

Mumbai: Zee Telugu has revived its kids reality show “Mayaadweepam” after seven years. The show will be led by Ohmkar as host along with fictional characters Pillamarriraju and Ontu Kannu Rakshasudu starting from 3 October at 9 p.m on Zee Telugu and Zee Telugu HD. This season’s sponsors include...

Television TV Channels Regional
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/28/rep.jpg?itok=iSn5jJjd
Republic Media Network organises its first-ever Social Media Summit

The potential for digital & social media in India is unmatched, from the perspective of creators, platforms, engines as well as the audience. To address India’s Social Media Powerhouse, Republic Media Network hosted the first edition of the ‘Social Media Summit.' The event will be telecast on...

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/rajaraman-s.jpg?itok=R1c_qzsV
Rajaraman Sundaram appointed as business head of Colors Tamil

Viacom18 has announced the appointment of Rajaraman Sundaram as Colors Tamil business head.

Television TV Channels Regional
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632748936605.jpg?itok=iW9S7t2E
PTC Punjabi launches new show 'Jurm Te Jazbaat'

Mumbai: Embarking a new genre of entertainment for the audience, PTC Network will now make another stellar addition with the new crime thriller show "Jurm Te Jazbaa."  This is the first crime fiction show on PTC Network which is set to be premiered on 27 September at 9:30 p.m only on PTC Punjabi....

Television TV Channels Regional
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/09/27/photogrid_plus_1632744257167.jpg?itok=OoOdL2al
&TV set to bring new show 'Mauka-E-Vardaat: Operation Vijay'

Mumbai: &TV is set to bring a new crime show titled "Mauka-E-Vardaat: Operation Vijay" on Monday at 7 p.m.  The show is the new edition of its popular series "Mauka-E-Vardaat" featuring stories of fantasy supervillains and how 'Operation Vijay' - a special task force comprising the sharpest and...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories

* indicates required