MUMBAI: Big 92.7 FM is all set to launch in Jammu on 18 December. It claims to be the first private FM Radio station to be heard in Jammu.

The launch in the city is part of the company's endeavor to make itself available in earlier untapped cities of India, thus making them a part of the nation-wide Big FM Radio revolution, asserts an official release.

The programs on Big 92.7 FM are based on extensive research and in-depth analysis of the preferences of the people of Jammu. The shows on the Radio station will not only offer local flavor and city-connect through relevant content and interesting information and updates, but will also play music which appeals to the local tastes, adds the release.

Additionally, the Radio Jockeys on Big 92.7 FM will have a strong appeal and recall among listeners and trigger high aspiration amongst them.

Commenting on the station's entry into Jammu Big 92.7 FM COO Tarun Katial said, "With six stations having launched, we have been receiving very encouraging responses from all over India and are confident of the same from Jammu too. We are especially excited since we are the first Radio station to open doors to a new form of entertainment for the people of Jammu."

"The programming mix of the Station has been put together after much research and understanding of our listeners requirements. It is our aim to create content that is relevant, credible and has an aspirational value to the listeners. We are completely geared and are excited to entertain the people of Jammu." he added.