B4U Music brought some cheer for India at the PROMAX Awards given away in Singapore on 5 December when it took away nine trophies.

Nearly 9,000 entries from across the globe vied for top promotion, marketing and design glories from more than 100 judges at the annual awards. The majority of the award-winning works were from Channel [V].

B4U Music won four Gold, three Silver & two Special Category awards, a company release said. The Special Category Awards (which are different from the Gold & Silver category) acknowledge the most outstanding piece of work from entries that come in from the broadcast industry, throughout Asia, in which B4U Music won 'Best Of Show' & 'Rocket Award for Rising Talent'. There were over 700 entries for the Awards.

Commenting on the achievement, Kalyanasundaram, director - creative and editorial, B4U Music said: "With our debut entry itself, we have bagged the maximum PROMAX Awards for an Indian music channel. This endorses us as the most creative channel in the rat race of music entertainment. We don't run the race, we lead it."

The PROMAX & BDA Asia 2001, serves to showcase the latest developments in techniques and technology that will determine the future direction of the industry. It is also the meeting ground for those in broadcast, allowing them to connect with other creative minds.

PROMAX & BDA are non-profit organizations representing 4,200 member companies worldwide. The awards are given in recognition of promotion and marketing activity in electronic media. Judges looked for overall creativity, production quality and results in achieving marketing objectives.

(In the original report posted on 7 December, there were details provided of award winners from Star India, among other channels, alongside that for B4U. This information was incorrect in that it referred to awards presented at the PROMAX and Broadcast Designers' Association [BDA] Awards 2001 held in Miami in the US in July and not to the Singapore event. The error is deeply regretted: MANAGING EDITOR)