Ten years of cinematic excellence: &pictures celebrates a decade of brilliance

Ten years of cinematic excellence: &pictures celebrates a decade of brilliance

Zee’s Hindi movie channel celebrates ten glorious years of entertainment


Mumbai: &pictures, the prominent Hindi movie channel under the Zee network, marks a momentous milestone as it celebrates a glorious decade of entertaining the nation. From its inception, &pictures has been a powerhouse of masti, thrills, and heart-warming emotions, enthralling audiences with its impeccable selection of blockbusters and engaging interactive campaigns.

A pioneer in entertainment diversity

&pictures has emerged as a dynamic hub of entertainment, catering to audiences of all ages. With a captivating array of content spanning across Hollywood and Bollywood, this youthful contender has remarkably etched its presence in the competitive entertainment landscape. Garnering an impressive awareness score of 85 per cent as indicated by the brand track study conducted in January 2023, &pictures has swiftly risen in popularity over the course of a mere decade.

Dedicated to its promise of delivering 'hatke' content, the channel presents a steady stream of blockbuster movies that keep viewers hooked. While embracing modernity, &pictures remains deeply rooted in cultural ethos, seamlessly blending traditional narratives with contemporary storytelling to bridge the cultural divide.

Unveiling new dimensions of entertainment

From igniting dreams with "Sapno ki Udaan" to introducing the invigorating concept of "On Nahi Full On," &pictures is thrilled to embark on its "10on10" journey, celebrating a decade of unwavering commitment to its viewers. The channel remains resolute in its pursuit of excellence, promising to elevate the showbiz experience with top-tier talent and captivating narratives.

A cinematic extravaganza

Dazzling viewers with a staggering 6429 hours of cinematic content annually, translating into a remarkable 7.4 billion average gross audiences per year, &pictures stands poised to dazzle the nation. The channel's upcoming "#10on10" birthday celebration promises an electrifying line up of premieres meticulously curated to resonate with its audience's heartbeat. From the indomitable spirit of Milli featuring Jhanvi Kapoor to the valor of Mission Majnu starring Sidharth Malhotra, and the electrifying camaraderie in Cirkus featuring Ranveer Singh, Jacqueline Fernandez, and Pooja Hegde, &pictures pledges to infuse every moment with exhilarating entertainment.

A year to remember

The jubilee year continues with an impressive roster of blockbusters, including Doctor G, Satyaprem ki Katha, Bhola, Sunny Deol's critically acclaimed Chup, and Kisi Ka Bhai Kisi Ki Jaan, assuring audiences an unforgettable cinematic journey.
A decade celebrated nationwide
In honour of its tenth anniversary, &pictures embraces its viewers in a nationwide celebration that promises to amplify the festivities. From bustling metropolises like Delhi, Ahmedabad, to Indore, the "Celebration on Wheels" extravaganza invites enthusiasts to engage in exciting on-ground and digital events. Fans can relish virtual encounters with their beloved stars, participate in exhilarating games, and earn captivating prizes and giveaways. Additionally, the channel's digital campaign, the #10on10Dosti contest, invites fans to join the celebration and seize the chance to be featured across &pictures' official social media platforms.

An invitation to unbridled fun

&pictures extends a hearty 10on10 invitation to its cherished audience, promising a carnival of joy where every moment is a celebration. Prepare for a rollercoaster of entertainment, as the channel invites you to embrace the spirit of "On Nahi Full On!"