TV Today Network Ltd. has been very conservative in expanding its footprint. While TV news organisations Network18 and NDTV Ltd. have scaled up their business model to work out a non news empire, the Aroon Purie-promoted company has stuck to its basic strength of running a string of news channels.
Holding tight the purse strings, TV Today has stayed a profit-focussed company. Flagship Hindi news channel Aaj Tak continues to be the market leader while Tez and Dilli Aaj Tak are add-on channels serving targeted spaces. English general news channel Headlines Today has got a new positioning of being "refreshingly different."
The company intends to merge Radio Today Broadcasting Ltd, a group firm, with itself. TV Today, which currently holds 10 per cent in Radio Today, believes the synergy will help it to pocket local advertising much more efficiently.
In an interview with Indiantelevision.com's Sibabrata Das, TV Today Network CEO G Krishnan talks about the company's plans to launch more news channels to service the need gap while stressing on the need to get it correct.
Excerpts:
Why has TV Today been reluctant to scale up like TV18 or NDTV when it is sitting on Rs 1.7 billion of cash on books? |
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Will you wait for digitalisation to take off in a big way before adding more channels? |
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Isn't TV Today too dependent on flagship Hindi news channel Aaj Tak with Tez and Dilli Aaj Tak being low-cost channels? |
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TV Today had floated a wholly owned subsidiary company, TV Today Network (Business) Ltd, a few years back and was talking to American financial and business news major Bloomberg. Are the plans to launch a business news channel still alive? |
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Are there any big plans for Headlines Today? |
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Do you see a slowdown in the Indian economy affecting the TV news organisations? |
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Aren't a rise in carriage and personnel costs a worrying feature? The new players also should stick to reasonable ad rates. Everybody is hoping that good sense would prevail and the market shouldn't be spoilt. |
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TV Today's revenue jumped 22 per cent to Rs 2.3 billion in FY'08. Was this driven by an ad rate hike and improved utilisation of Headlines Today? |
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Was the 43 per cent surge in net profit to Rs 435.5 million led by an income in international distribution? |
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Do you see domestic pay revenues kicking in this year? |
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Zee News Ltd. has started the franchising model to have a footprint in the smaller markets. Do you see this as a growth model you would like to follow? |
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TV Today is in the process of merging Radio Today Broadcasting Ltd, a fellow subsidiary company, with itself. Why? |
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If the government allows news on private FM radio, will we see a radical change in positioning from its current talk show format for women?
We will have a heavy dose of news. And the synergy will work. When we launch more local channels in other markets, it will add strength to our radio advertising revenues. |
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What has been the progress made by the News Broadcasters Association (NBA) on the Content Code?
The NBA is putting systems in place for a content code based on self-regulation for news television channels. We understand the need for a self-regulatory system and are aggressively pursuing it. We have formed the 'News Broadcasting Standards (Disputes Redressal) Authority' to enforce NBA's code of ethics and broadcasting standards. The authority will become operational from 2 October. |