Report on Hindi News Viewership

Star Bharat rolls out 360-degree marketing campaign for ‘Swayamvar – Mika Di Vohti’

Singer Shaan will host the show.

Mumbai: Hindi general entertainment channel (GEC) Star Bharat has rolled out a 360-degree marketing campaign for its new show ‘Swayamvar - Mika Di Vohti’. The show premiered on 19 June 2022 at 8 pm starring one of the most eligible bachelors of the country Mika Singh along with 12 contestants competing to win his heart. The show is hosted by India's singing sensation Shaan.

Further strengthening the overall campaign, a robust promotional outreach has also been rolled out across platforms like TV, print, outdoor, DTH, radio, digital and social media. The overall objective of the campaign is to optimise the show’s reach and create excitement amongst the audiences.

Speaking about the campaign, the channel's spokesperson said, “At Star Bharat, our focus is to ensure our viewers are entertained and deeply engaged. We are excited to add new ideas into our campaigns, and create innovations which are genuinely engaging and fascinating for our viewers. In India, weddings are full of festivities and fun and we have mounted our campaign to bring alive the joy and excitement of a typical Indian wedding for our viewers. We are confident that this interactive and engaging approach will help the show reach a larger audience.”

‘Swayamvar – Mika Di Vohti’ is a celebration of Mika Singh’s hunt for his life partner. Keeping that in mind, the channel initiated multiple engaging activities across markets. ‘Mika Di Baraat’ - a special on-ground experiential activation was launched and is being carried across 64 constituencies in Delhi, five towns in Uttar Pradesh & 15 towns in Punjab. Elements like virtual reality (VR), a selfie with Mika zone have been added to enhance the experience, allowing the viewers to engage with Mika and Shaan and ultimately be a part of the show.

Brace yourselves for an exhilarating dose of entertainment with ‘Swayamvar – Mika Di Vohti’ every Monday to Friday at 8 pm only on Star Bharat!

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