The media has recently been agog about an impending alliance between Sony Entertainment and Time Warner on the television front in India. That seems to be a non-starter at the moment. Asks SET India CEO Kunal Dasgupta: "What tie-up with Time Warner? There's nothing of the sort going on?"

Adds a SET India director: "Nothing has been finalised. Things are at a very premature stage." Sources reveal that Time Warner is talking to a host of other companies for an alliance. Earlier, it did have parleys with TV Today's Aaj Tak, and Sab TV.