MUMBAI: Alpha Marathi senior vice president Nitin Vaidya has been given the additional responsibility of Zee's newly launched channel Smile TV. He has been made the business head of Smile TV.
 
 
Subsequently, Alpha Marathi head of all India sales Sujay Kutty will take on the additional responsibility of Smile TV all India sales head. Alpha Marathi assistant vice president programming Ajay Bhalwankar has been given the additional responsibility for programming of Smile TV.
 
 
Both Kutty and Bhalwankar will continue reporting to Vaidya. Vaidya has 17 years of experience in print and electronic media business. Vaidya, who began his media career as a newspaper journalist joined the Zee network as Zee News bureau head in 1998. Then he moved to Alpha Marathi as channel manager.