MUMBAI: Multi Screen Media (MSM) today announced the appointment of Neville Bastawalla as its new marketing head for its premium Hollywood movie channel SONY PIX.

Neville Bastawalla with his experience and understanding of the business will help to consolidate Pix's position in the genre

A marketing professional with over 14 years of multi-brand experience, Bastawalla’s previous stint was with Star India where he joined in January 2011 as marketing head for its English channels and was most recently head – marketing for STAR’s Hindi movies channels since February 2013.

Prior to joining Star India, Bastawalla was head marketing at Mid-Day Infomedia where he spent about four years. He joined Mid-Day in 2007 after a brief stint with Nickelodeon as senior marketing manager. A management graduate in marketing, Bastawalla also has worked with HSBC, Walt Disney Company, Contract Advertising and Mudra Communications.

Announcing Bastawalla’s appointment SONY PIX EVP & business head Saurabh Yagnik said, “We are delighted to have Neville join the team and we are certain that his experience and understanding of the business and our audience will help us consolidate our position in the genre. We look forward to a long and fruitful working association with him.”

“I am delighted to begin my association with Sony PIX.  The channel has always uniquely positioned itself in the English movie genre, with a strong content library and innovative campaigns for its premieres and other properties. The channel showcases the best of Hollywood movies. I look forward to taking up this role and delivering on the business objectives for the channel,” said Bastawalla.