Television

Hindi GEC women-centric shows highlight crucial issues around women's day

Channels are attempting to address key themes.

https://indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/07/GEC_womenday.jpg?itok=mMBHV3JB

MUMBAI: Over a period of time, Hindi GECs have made many attempts to show the female protagonist in a stronger character. From Tulsi of Kyunki Saas Bhi Kabhi Bahu Thi and Parvati of Kahaani Ghar Ghar Ki solving their domestic issues in the shows to Anandi of Balika Vadhu fighting for her basic rights to Mini of Patiala Babes addressing issues faced by women channels have made sure to portray women characters in a better way which is more relatable and also inspires many women viewers and convey a strong message in the society.

Viacom18 Hindi Mass Entertainment chief content officer Manisha Sharma said, "Colors believes in leading the content curve, more so when it comes to women-centric programming. Over the years, we have given Indian television some of the most iconic women characters who are impactful and empowering. Our current line-up of shows have Meher of Choti Sarrdaarni, Pinky of Naati Pinky Ki Lambi Love Story, Bondita of Barrister Babu, Heer of Shakti.. Astitva Ke Ehsaas Kii who embody the spirit of womanhood and are a true inspiration.”

This year, United Nations celebrates Women’s Day with the theme of ‘Each for Equal’, which upholds that an equal world is an enabled one. It is unfortunate that women are still judged and constantly made to feel awkward for something as frivolous and insignificant as a ‘peeking bra strap’. Viacom18’s youth and entertainment channel MTV has launched a campaign Baar Bra Dekho to normalise conversations around bra straps and slam the judgemental eye rolls on a woman’s peeking strap.

The campaign kickstarted with a series of engaging content on social media and grabbed the attention of the viewers, asking them to talk it out and share their stories of strap shaming. It also went out into the crowd to understand the perception of uncles, aunties and youngsters alike on peeking bra straps.

The channel’s show Nishedh will also addressed relevant issues on Women's Day. “Since inception, Viacom18 has worked towards identifying differentiated content that cultivate positive social change through its storytelling. MTV Nishedh looks at issues that have been brushed aside under the garb of stigma too long in ignorance. These are issues such as safe sex, consent, safe abortion, malnutrition and TB, which impact women. Through relatable and close to reality characters, the show answers some pertinent questions of concern. The lead female character of Aastha Gunawat unravels many facets of the young woman of today. A risk-taker at the age of 21, Aastha deals with challenges in her new journey, looking to make a name for herself.  MTV Nishedh gives a voice to concerns that are suppressed by patriarchal conventions with a strong narrative that engages and relates to the youth,” said Viacom18 corporate marketing, communications and sustainability head Sonia Huria.

In line with the brand philosophy of Sony Entertainment Television, which values partnerships, this year’s Women’s Day campaign highlights gender equality #SheEqualsHe. The campaign thought stems from a very critical question – What do women really want? Instead of opening the car door for her, it’s time to open our minds; instead of giving her a reserved seat in a bus or metro, it’s time to make her feel safe when she’s travelling. Instead of saying ‘Ladies First’, it’s time to say ‘we are equals”. It’s time to say #SheEqualsHe.

Link of TVC:

https://www.facebook.com/sonytelevision/videos/207311794014138/?epa=SEAR...

Sony Entertainment Television’s show Patiala Babes starring Ashnoor Kaur, Sourabh Raaj Jain and Saisha Bajaj truly believe that no child should grow up in the spectre of violence and abuse and this very thought has been incorporated in the form of an interesting track around ‘Good Touch and Bad Touch’ within the show. Patiala Babes has always been at the forefront of educating its viewers through its progressive narrative, be it women empowerment or establishing one’s identity in the society or even pay parity.

In the show, Mini (Ashnoor Kaur) will be seen teaching her younger sister Aarya ( Saisha Bajaj) about the concept of ‘Good Touch and Bad Touch’ after one of her friends in the school has a bad experience with the school Peon. Post the incident Arya is in a state of shock and reluctant to talk about it to anyone. Mini takes charge and not just ensures proper guidance to Arya but also fights back with the support of other ladies of her mohollah through a campaign #ChuppiNoMore.

To celebrate Women's Day the channel’s The Kapil Sharma Show will have all women cast of Devi on Sunday, 8 March.

Latest Reads

https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/15.jpg?itok=EryxtPo4
Colors Tamil is all set for the world television premiere of RK Nagar

Mumbai: Entertainment channel Colors Tamil has announced the world television premiere of "RK Nagar" on 3 July at 2:00 pm. An entertaining tale set in a world of crime is here to grapple audiences by exploring plots around politics, romance, and buckets of drama and humour.

Television TV Channels Regional
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/14.jpg?itok=SKlMlYyR
Zee Media CEO Sudhir Chaudhary quits to pursue entrepreneurial venture

News broadcaster Zee Media on Friday said its chief executive officer Sudhir Zee Media CEO Sudhir Chaudhary quits to pursue entrepreneurial venture.

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/13.jpg?itok=SqQMuk0p
TCH 2022: Language no barrier to consume South content, only quality

Mumbai: The unending reservoir of talent emerging from the South across languages like Malayalam, Telugu, Tamil and Kannada indicates that language is no longer a barrier in the consumption of content, only quality. Experts discuss the implications of the South content market boom at Viacom18...

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/02/11_1.jpg?itok=kc77oJY9
TCH 2022: How can Indian content woo the world?

Indian cinema and entertainment has been gradually gaining a share in the global market, with audiences around the world being more receptive to Indian content now than they have been in the past. Spurred, no doubt, in part due to the increased accessibility of the content on online streaming...

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/9.jpg?itok=XVcSQ_zd
NDTV elevates Parimal Dutta to senior vice president

Mumbai: NDTV has elevated Parimal Dutta as senior vice president. He has been associated with the company for over 11 years. He leads the brand solutions team at the news broadcaster. During his career spanning 23 years, Dutta has been associated with The Times of India, Star India, CNBC and...

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/8.jpg?itok=JGQSooK7
Colors Tamil to telecast new fiction show 'Pachakili' on 4 July

Mumbai: Exploring marital values, familial bonds and sibling relationships, Colors Tamil, is all set to premiere Pachakili, a brand-new fiction show, starting 4 July.  Based on the life of a naive village belle Pachakili (played by Actor Monisha Arshak) and Adithya (played by Actor Kishore), the...

Television TV Channels Regional
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/6.jpg?itok=618s5_6g
Cosmos-Maya to invest $50 mn to expand into Europe and North America

Mumbai: Indian animation company, Cosmos-Maya, is planning global expansion and aims to grow five fold in the next three years. The company has drawn up a blueprint to scale up in new geographies with an investment in the range of $50 million, expanding in the Europe Union and establishing a...

Television TV Channels News Broadcasting
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/07/01/1.jpg?itok=8OA2PR7o
TCH 2022: Will the 2020s decade drive an insatiable demand for content?

The world is undergoing a fierce transformation courtesy the pandemic, streaming services, new content forms and formats and changing work and entertainment consumption habits.

Television TV Channels Viewership
https://indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/06/30/006.jpg?itok=92tBSql2
Khatron Ke Khiladi returns for Season 12; Colors on boards 5 sponsors

India’s most awaited stunt-based reality show Maruti Suzuki presents Khatron Ke Khiladi Charged by Thums Up is set to return on Colors with a blazing new season. Host and renowned filmmaker Rohit Shetty will challenge 14 daredevil contestants with exhilarating stunts as they navigate through their...

Television TV Channels Viewership