MUMBAI: Eternal Dreams, a media company promoted by Sapna Chaturvedi, is seeking to honour bards.

And it is doing it in memory of India's greatest singer ever, the eternal Kishore Kumar. The company, which has been slowly but surely working on turning around the Rathikant Basu promoted Tara Marathi and Bengali, has initiated the Kishore Kumar Award - which will honour two singing talents each year: one for established singers and the other for a new voice who can recreate the magic of the Maestro, Kishore Kumar.

Some permanent members of the jury who will judge the entries include: Amit Kumar, Kishan Kumar of T Series, Ratan Jain of Venus, Kumar S Taurani of Tips, Ekta Kapoor of Balaji Telefilms, Praveen Shah of Time and music directors Dabboo Malik and Himesh Reshammiya. Apart from these, there will be other members who will be decided each year prior to the selections.

Chaturvedi says Eternal Dreams will handle the winners' careers for six months. "We hope to present the Indian music industry with some exceptional talents in the coming years,"she adds. The award was unveiled by film star Jeetendra at a musical extravaganza based on the songs of Kishoreda last weekend. Among the singers who turned up and crooned at no cost included Kumar Sanu, Vinod Rathod, Babul Supriyo, Shaan and Dabboo Malik. Making his debut on stage was Kishore Kumar's youngest son Sumeet Kumar, who enthralled the audience with his promising performance.

The surprise discovery of the evening, however, was Pankaj Chaturvedi, a singer who wears two hats with the ease of a magician. Pankaj who evoked nostalgic memories of Kishoreda with the best of his memorable numbers is also the CEO of Baskin Robbins (South Asia), the largest international ice cream chain in India.

The show, a tribute to Kishore Kumar, is to be aired on DD Metro and has the backing of Tide detergent, Dabur and Win 94.6 with Regent Hotels being the hospitality partner.