MUMBAI: Creative Eye Mamah Shivay Enterprises have entered the Limca Book of Records for producing the highest number of mythologicals by a single production house.

It's mythological serials Om Namah Shivay, Jap Tap Virap, Shree Ganesh, Jai Santoshi Ma and Om Nama Narayan from 1997 to 2003 have clocked 437.50 hours, the maximum telecast hours of mythologicals by a single production house.

In an earlier interview with indiantelevision.com Creative Eye's promoter and actor Dheeraj Kumar said, "Telefilms simply don't have a market in India. The minute a film gets a 'tele' prefix, it loses all its impact, charm and market. That is the reason why none of the telefilms made here have been a success. It's better to concentrate on your strength, in our case the mytho - which has an eternal run and an assured market not just in India, but also abroad, where we have brought out most of our shows on DVDs and are now also packaging the music."