Mumbai: One Life Studios, on Thursday, announced its partnership with master chef Sanjeev Kapoor's food content company Turmeric Vision Pvt Ltd. Under the new arrangement, One Life Studios will distribute the chef's channel FoodFood to audiences across the world.
The new partnership is expected to make the Indian food endeavour global. It will pique the interest of not just Indian audiences internationally but also large non-Indian populations across the globe.
Talking about the new association, One Life Studios head honcho Sidharth Kumar Tewary said, "With the pandemic and its impact on lives, the importance of food and the food business has changed completely. Many professionals having become home chefs/bakers and most homemakers focus immensely on giving their families nutritious meals to ensure good health and safety. In an environment like that, the need to focus on the global exchange of food-led content has become imperative and who better than the original master chef- Sanjeev Kapoor himself! He is a brand to reckon with and the content he and his company create has been followed, appreciated, and trusted by Indians for years."
Turmeric Vision and FoodFood channel's founder, Master Chef Sanjeev Kapoor said, "The food content and interest has exploded last year and interest in the category has compounded over the months. At Sanjeev Kapoor Khana Khazana and FoodFood, we have been working towards the mission and goal of making relevant, trustworthy content that has appealed to audiences of all ages over the years. As the leading food publisher, our reach extends to digital and TV which reaches national and international markets creating engaged loyal consumers who enjoy our content regularly. We are happy to partner with One Life Studios who will distribute our content globally and make the reach of our content widespread."