Mumbai: Hotstar founding member and former VP of product & technology Harish Prabhu and Hotstar former EVP & head of content ops, insights & new initiatives Dhawal Gusain, announce the launch of their new venture - Postudio. Postudio is disrupting the fast-growing $20B+ video post-production market globally by providing an on-demand, cloud-based end-to-end platform for post-production.
Today, physical post-production studios are the industry norm. These studios not only require significant upfront investment in the form of hardware, software licenses and facilities but also suffer from sub-optimal capacity utilisation. Furthermore, post-production is a very collaborative and iterative process - current workflows based on in-person interactions, calls or email exchanges are grossly inefficient and also pose content security risks. Additionally, issues like frequent uploading and downloading of large media assets to and from local machines negatively impact productivity. Lastly physical studios limit talent supply to areas in the vicinity which limits flexibility and are also not conducive to remote/hybrid work cultures.
Postudio was developed not only to address these challenges but also to provide additional powerful benefits - all a user needs is a laptop/PC with a standard browser and an internet connection. The solution currently comprises:
● A central storage for all media assets in post-production from raw footage to final files which can also be leveraged as a System of Record
● An on-demand marketplace of virtual machines & over 20 professional softwares including Adobe, Avid and Blackmagic to choose from - the pay as you go model ensures maximum capacity utilisation, and significant cost savings.
● Integrated workflow suite comprising real-time collaboration, project management, analytics, content security and access control tools
While on one hand Postudio ensures a seamless user experience for frontline talent like editors and online artists, on the other hand it provides robust cost control, project planning and analytics capabilities to the management.
Postudio founder Harish Prabhu said, “When Production & Post Production ground to a halt during the pandemic, it got me thinking. The industry needed to find a way to keep working – A cloud based solution is what it needed. However, the solution had to deliver from a business as well as a creative perspective. Postudio was born from this vision, offering a cutting-edge platform for customers that helps them use time and money efficiently. With our cloud-based infrastructure, global teams can collaborate seamlessly in real-time, engaging in multiple projects concurrently with utmost ease. The pay-per-use model ensures cost-efficiency. I can proudly say that Postudio is a first not only for India but also for the global post production Industry. Our goal, ultimately, is to facilitate optimum content mobility from ‘Sets to Screens via SaaS’’.
Postudio is currently available for B2B post production and will soon be available for individual creators across the globe.