MUMBAI: Zee Americas has launched Zee TV Canada on Shaw Cable, Canada‘s leading cable TV service provider.

Zee TV Canada, which recently became a full-fledged 24/7 offering, is distributed by Ethnic Channels Group (ECG) in US and Canada.

The partnership with ECG came after Zee Americas discontinued its deal with Asian Television Network (ATN).

"We are very excited about this development. It is an immense opportunity to re draw the growth potential, as western Canada is home to more than thirty five percent of South Asian Canadians," said Zee Americas Business Head Sameer Targe.