MUMBAI: Love birds can now stop inscribing their names on heritage monuments. Instead, use the ‘virtual‘ heritage monuments to immortalize your love. Jodha Akbar, the historical magnum opus aired on Zee TV has launched a Facebook app that allows couples to do just that.
The show through the app will support the preservation of the vast Indian heritage. The app gives users a choice between four different monuments where they would like to have their names inscribed.
Once the user has typed their name and the name of their partner, the app gives them a choice between posting an image of their ‘immortal space‘ on their Facebook page and sending their significant other a more detailed love note via a message.
The app provides lovers with an interesting space to express their love in the virtual arena
"Very often, one finds people in India using the facades of national monuments to engrave their names alongside their lover‘s as a sign of eternal love. However, it is important that India takes adequate and timely measures to conserve its national heritage rather than allow its own citizens to deface historically significant monuments with graffiti. This is what prompted us to come up with a unique solution whereby we provide lovers with an interesting space to express their love in the virtual arena," says Zeel head-marketing, national channels Akash Chawla.
Besides the app, Zee TV‘s marketing campaign for ‘Jodha Akbar‘ has seen several innovative initiatives. In the pre-launch phase, the channel created boards on Pinterest to familiarize viewers with the architecture, monuments, artifacts, clothes and jewellery from the Mughal era.
The channel also plans to organise edutainment excursions for school children where they will watch the shoot of the show and be taken on a guided tour of the ‘Jodha Akbar‘ sets that resemble Jodha and Akbar‘s palaces, showcasing replicas of the costumes, jewellery, weapons used in the Mughal era that are currently being used in the show.
The app can be accessed on Zee TV‘s official Facebook homepage https://www.facebook.com/ZeeTvIndia
