MUMBAI: Haier has announced this year‘s line of televisions characterised by new designs such as an ultra-thin frame, enhanced sound solutions, and other features such as Roku® streaming. This line-up the company says continues its plan to further its goal of making technology simple and accessible to the consumer, helping to take consumers‘ home entertainment experience to new heights.

Haier America senior VP digital products group Thomas D‘Angelo said, "As a global leader in consumer electronics, we are thrilled to be in a position to introduce consumers to technology in a simple and easy way that opens up new possibilities for them. CES 2013 will showcase the breadth of our television line and the flexibility and options we offer."

Select Haier televisions will come ready for use with the new Roku Streaming Stick™ which instantly gives consumers access to movies, television shows, music, casual games and other entertainment. The Roku Streaming Stick plugs into the MHL port of a Roku Ready Haier HDTV and streams entertainment from any household high-speed Wi-Fi connection. A number of new LED models feature ultra-thin frames that provide a virtually edgeless picture for a truly immersive viewing experience.

Along with content and picture quality, Haier is focussed on enhancing the audio experience by incorporating a 2.1 channel built-in audio solution into select models. These new developments come in response to the evolving consumer lifestyle that has accompanied the rapid emergence of smart and connected TV technologies in the past few years.

The 2013 line-up will open up with the Core Series LED, which includes select Roku Ready models with a built-in speaker box for enhanced sound. The line then steps up to the Encore Series, which includes Roku Ready models engineered with their own 2.1sound system. The Encore+ series brings together Haier‘s LED technology and crystal clear high-definition picture with a bundle that includes the Roku Streaming Stick for effortless access to streaming entertainment.