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MUMBAI: STAR has bagged six awards at the Promax BDA India Awards held in Mumbai on 19 and 20 May. STAR‘s excellence in broadcast design promotion is recognized in a wide range of disciplines including on-air and off-air campaigns, graphics, art direction and collaterals.
Channel [V]‘s innovative campaign to wake people up and get them to vote during the 2009 elections in India won the channel 2 golds:
" Gold - Best Promotional Campaign for Vote Ya Vaat
" Gold - Best Public Service Announcement for Vote Ya Vaat
The channel also won 1 gold and 1 silver in the following categories:
" Gold - Best On-Air Ident Design (In-House) for Bhai Id
" Silver - Something for Nothing for Mantra Id
Star Plus, No. 1 channel in the Hindi GEC space and the network‘s flagship channel, walked away with two golds in the following categories:
" Best Reality Promo for Music Ka Maha Muquabala
" Best Holiday / Seasonal / Special Event Promo for 16th Annual STAR Screen Awards - Shahid Kapoor
The Promax & BDA Awards are regarded as the world‘s most prestigious honours for creative endeavors in the fields of on-air and off-air promotion, design and marketing for visual media. The Awards are judged by a panel of professionals in the broadcast and electronic media industries across the globe.
Established in 1955, PROMAX is the world‘s premier body for promotion and marketing professionals working in electronic and broadcast media. BDA is the world‘s leading association of broadcast and multimedia designers. PROMAX/BDA has a membership of over 4000 companies and individuals drawn from more than 65 countries.
