GUEST ARTICLE: Innovation in video content to look to in the coming years

GUEST ARTICLE: Innovation in video content to look to in the coming years

Video content distinctly stands out as the easiest way to build a knowledgeable user base.


Mumbai: Video content is driving massive growth in most sectors worldwide, be it tech, banking, or education. It distinctly stands out as the easiest way to build a knowledgeable user base and to provide the information that potential users are looking for. YouTube has been vital in driving this change, which is why it is still the most visited website on the planet. Facebook shifted its focus to video much later than YouTube, but it invested significantly more to establish itself as a major portal for video content. Facebook is currently the second-most-used website, right after YouTube. YouTube has become the perfect platform for establishing your brand identity and vision and being in the public eye.

Platforms like Myntra and Amazon use live commerce through videos to boost sales and effectively create a community around these creators and their products. This has been one of the most significant developments in a post-pandemic world where target audiences desire to see their products live but are not really looking for an in-store experience. Live commerce perfectly fills that gap and has been a great success.

As previously cost-prohibitive solutions make their way into smaller production studios and, in some cases, home studios, innovation in video content and content production will only grow from here. Technology like Volume’s LED wall, made famous by productions like The Mandalorian and The Batman, is now available in more accessible and cost-friendly studios. This could easily make the concept of shooting on location absurd and massively cut down on production budgets.

The introduction of editing templates on platforms such as Instagram and TikTok makes it possible to shoot, edit, and post video content directly from the phone. Apple has already been heavily pushing mobile filmmaking with the filmmaking-oriented Pro Max version of the iPhone.

DJI, another major player in the video production industry, recently launched the DJI Ronin 4D, which combines steadicam-level stability with a great camera all in one device without having to acquire any additional parts of the kit. This enables you to just pick up and shoot and gives you even better chances to capture that beautiful, once-in-a-lifetime moment.

IoT, or the internet of things has also been making producing videos that much easier. Easily creating communication channels that can connect different filmmaking units, video villages or even collaborating creators. You can easily automate your entire studio setup and have it ready to shoot as you enter the space. At the current speed at which artificial intelligence systems are growing, we may soon have fully automated AI production studios for creating all the content we see.

Many other nuanced industries and sectors are constantly bringing their expertise and solutions to the video and imaging industry. This essentially makes innovation happen at incredible speeds, and we are continuously introduced to better technologies before we can even fully grasp the current ones. It is an incredible time to be a part of the industry or to be creating content. The future of content and video creation looks brighter and more expensive than ever.

I hope everyone comes along for the ride, creating and consuming content in better ways than we ever have.

The author of this article is founder and CEO Archisman Misra.