MUMBAI: WorldSpace, the satellite-based digital radio services has announced that it has officially launched, Flava, the first 24- hour, commercial-free channel delivering the hottest globally focused hip hop and urban music, entertainment and top celebrity news on the planet.

Debuting on the WorldSpace system on 15 November, Flava is the only station devoted solely to the emergence of internationally focused hip hop music."Not only is Flava the first channel devoted to the emergence of international hip hop and urban music but it also advances WorldSpace's mission -- delivering the greatest variety of unique programming to our subscribers," says WorldSpace Global content VP, Billy Sabatini.

"We saw a real need for a 24-hour channel devoted exclusively to global hip hop's music and culture. We are confident that Flava will be a hit with our subscribers, " adds, Sabatini.

Flava is described as the channel that will celebrate hip hop's universal appeal while delivering the most popular genres of urban music including those like bhangra,reggaeton,kwaito and dancehall.

The company provides its subscribers with a variety of WorldSpace-branded content including jazz, rock, pop, classical and country. The new global hip hop channel, Flava, will be available to all subscribers at no additional cost, informs an official release.