Kolkata : The News Broadcasters Federation has stated that all its current members duly complied with requirements of the 25 Feb issued Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 ("IT Rules, 2021") by providing required information of their entities. Even actively prospective members have complied with the new rules before the due date, it said.
The ministry of electronics and information technology (MeitY) and ministry of information and broadcasting (MIB) had asked for compliance status data of the new IT rules on 26 May from digital platforms of traditional news media companies, even allowing 15 days for due compliance.
NBF affiliate news broadcasters, both national and regional networks, provided information sought under IT Rules, 2021 even before the 10 June deadline.
With this, NBF has assumed the status of first industry organisation to quickly adopt the code, aimed at a “strong and robust self-regulatory mechanism” facing more accountability and transparency in audiovisual news streaming.
It has also endorsed the responsibility of accountable journalism expected from its member broadcasting companies, and their digital outlets, who enjoy their all-pervading presence across languages, states and, through the length and breadth of India.
The NBF self-regulatory authority is established as a unique content regulatory mechanism notwithstanding the platform delivering the information, to significantly large audiences in the country.