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MUMBAI: LINOPINION ? The Lowe Lintas? public relations division, has been appointed by RED FM as its communications partner after a multi agency pitch. LINOPINION will be responsible for reinforcing Red FM?s core proposition of being the Station for Expression for the common man.
One of the first stations to go on-air during the initial phase of privatization of FM Radio business, Red FM began with the positioning of ?Asli Masti? in the cities of Delhi, Mumbai and Kolkata. In 2005, Red FM was re-launched with a brand new philosophy and attitude of ?Bajaate Raho!? along with a music strategy of playing only Super Hit music, based on the internationally successful CHR (Contemporary Hit Radio) format. In 2009 in the biggest re-branding of its kind, 38 stations across India were re-branded with the Red FM brand.
On the engagement of LINOPINION, an official spokesperson from Red FM says, ?Several reputed agencies were invited to pitch and we graded them on various parameters that included a thorough understanding of the entertainment sector, strength and credibility, and LINOPINION emerged as our agency of choice. Given the nature of Red FM?s business it was crucial to select an agency which believes in our philosophy & attitude of the brand and has the depth to handle the full suite activities across our entire network.?
Says Mr. Ameer Ismail, Executive Director, LINOPINION ?We are delighted to be working with an established brand like Red FM and this adds to our strong portfolio of brands. We are directing our synergies towards building a strong communications campaign and are confident of delivering the best.?
