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MUMBAI: After the tremendous success of ‘Malishka ko Bataun Kya‘ last year, Red FM Mumbai is now urging its listeners to become undercover agents for RJ Malishka. This campaign is aimed at providing a platform to Mumbaikars enabling them to share gossip, communicate insider information and report relevant issues which will be Bajaaoed wholeheartedly by this station for expression.
A series of on-ground and on-air activities have been planned to bring alive the true Jasoos amongst Mumbaikars A dedicated mobile number is provided for listeners to speak to Malishka and report their Jasoosi stories. Every day on Morning No.1, Malishka will be bajaaoing the most interesting pieces of information reported by her trusted Jasoos‘. While every Friday, the station will be giving away the Best Jasoos Award to the listeners who come up with the best secrets. The listeners can also expect their favourite Bollywood stars like Abhishek Bachchan, Sanjay Dutt, imesh Reshamiya and many more revealing many well kept secrets.
Senior VP of Projects and Programming Red FM Nisha Narayanan said, "The Morning No.1 show has been the No.1 show in reach as per RAM over the past 2 years and has also won 4consecutive India Radio Forum awards for Best Breakfast show. If there is one jock who can pull off something like this than it has to be Malishka."
She further added, "Malishka ka Jasoos is our attempt towards taking listener generated content and interactivity to another level. We are asking the people of Mumbai to become the eyes and ears of Malishka and report on secrets which they feel should get a larger platform."
‘Malishka ka Jasoos‘, will be supported by a 360 degree campaign across outdoor, print, online, on-air innovations and various on-ground promotions at direct consumer touch points merging interactivity for the listeners.
