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MUMBAI: Akshaya Trithiya means one that never diminishes and so any new purchase made on this day is believed to bring good luck and success. The day is especially considered auspicious to buy gold, silver and diamonds. Vijay Jain, CEO, ORRA Diamonds says, ?While earlier there was a greater demand for jewellery in south India, it is no longer restricted to the south, people in the north too are buying on Akshaya Trithiya?. 
Even as gold bars and coins continue to sell the most, there has been a shift towards diamond jewellery. ORRA anticipates a 40% increase in sales compared to last year. Advance booking for Akshaya Trithiya are already underway. In keeping with the rising demand for jewellery, ORRA has some fabulous offers. Get up to 25% off on making charges of diamond jewellery. For the gold jewellery lovers we are offering up to 50% off on making charges of gold jewellery.
ORRA?s gold bars and coins are also competitively priced in comparison to banks. Banks are priced about 5-7% higher than jewellery brands. The advantage of buying from ORRA v/s a bank is that banks do not buy back, but we offer an attractive buy back policy. Gold seems to have come to the forefront as the safest investment bet in the past couple of years. ORRA offers Flat 50% off on making charges of gold bars and coins.
Vijay Jain concludes, ?The most important change we have witnessed in the past year is the interest in platinum. With a correction in the prices of platinum it is the much preferred metal today. While last year recycling of old gold was a major cause of sales, this year it will be fresh sales being made?
