MUMBAI: UFO Moviez India, the satellite-based digital cinema network, has offered to install Dolby CP750 sound processors in select UFO digital theatres at discounted rates. Once installed, these sound processors will enhance the cinema‘s sound to world standards giving a crisp 5.1 surround sound experience to its audience, the company said.

The deal is as a part of UFO‘s new loyalty program for its exhibitors. This follows soon after UFO‘s recently announced collaboration with Dolby Laboratories Inc. to bring in a major transition in the audio experience across UFO‘s digital cinema screens in India.

UFO Moviez COO Pankaj Jaysinh said, "UFO values its exhibitors‘ support and believes that growth must be mutual. This newly-introduced loyalty program is entirely a result of our desire to create a win-win environment for our patrons that is conducive to an enhanced cinematic experience for their audiences. We‘ve taken multiple factors into consideration when rolling out this loyalty program and we believe that the theatre owners will make good of this opportunity to install the CP 750 Dolby Processor at their cinemas and treat their audiences to an unmatched sound experience."

Dolby will assist UFO with the setup for the digital encoding and mastering workflow for UFO Moviez and provide UFO-Dolby co-branded CP750 cinema processors, delivering a complete end-to-end digital sound process and helping to provide an authentic audio experience in the theatres.

Currently, sound in many digital cinemas in India goes through multiple conversions from digital to analog and back, resulting in loss of sound quality at each conversion. Additionally, audio alignment and calibration of theatres will be conducted to ensure a premium entertainment experience for moviegoers in UFO cinemas, the company said.

Beneficiaries of this loyalty programme were chosen after an evaluation on multiple parameters, such as their association with UFO, quality standards and initiatives implemented by the cinema hall.