MUMBAI: Shemaroo Entertainment and MoMedia International, a leading digital distributor and manager of video-on-demand (VoD) services backed by Endemol, have concluded an exclusive five-year deal with British Telecom‘s IPTV platform BT Vision to create and manage ‘Bolly & Beyond‘, its brand new South Asian VoD service in the UK. Shemaroo and MoMedia will manage and market ‘Bolly & Beyond‘, a subscription service that is scheduled to be launched later in September on the platform.

The service that will target South Asian communities in the UK with a mix of Bollywood movies, music and television shows will be available to subscribers for ?6.85 per month.

Commenting on the deal, Shemaroo Entertainment DirectorJai Maroo said, "We are delighted to be working exclusively with BT Vision on this brand new VoD service. With our large and diverse library of content and our strong relations with all the major content producers in India, we are excited to be providing a unique entertainment package to the South Asian communities residing in the UK. As a major content company, we strive to innovate in the digital space."

BT Vision CEO Marc Watson said, "Bollywood fans can now choose from an extensive library of TV and Film and watch what they want, when they want it. This is a great addition to what is already the UK‘s biggest on demand service for TV, film, kids, music and replay programmes."