'Maximum' disaster at BO

'Maximum' disaster at BO

Shanghai

MUMBAI: Maximum, the film lacking on all counts from face value to content, became a disaster at the box office. The film managed to collect just about Rs 13 million over its opening weekend and its run may be curtailed today onwards for want of patrons.

Teri Meri Kahaani remained poor at the box office and will fall far short of its high price of Rs 480 million for its domestic theatrical, satellite and audio rights; a grossly bad bargain for Wave Pictures. All the recovery that the film could muster pre-release was of Rs 40 million from audio rights and sale of two small circuits. The film has collected Rs 234.5 million in its first week with second weekend adding another Rs 35 million. The projected loss is over 50 per cent of investment as the prospects of decent recovery from the satellite rights have dwindled greatly.

Gangs of Wasseypur has found its audience in some adventurous and curious few as it collected Rs 171 million in its first week; the curiosity tapered as the second weekend ended with figures of Rs 38 million.

Ferrari KI Sawaari, which had collected Rs 177 million in its first week, added Rs 63 million in week two to take its total to Rs 241 million.

Shanghai managed to collect only Rs 4 million in its third week, taking its tally to Rs 234 million.

Rowdy Rathore maintained steady collections; with a figure of Rs 35.5 million in its fourth week, the film has so far collected Rs 1.34 billion.

Vicky Donor collected Rs 1.1 million in its 10th week. Its net at the box office stands at Rs 419.5 million.