China laps up Aamir Khan's 3 Idiots

China laps up Aamir Khan's 3 Idiots

3 Idiots

MUMBAI: Since its release in China two weeks ago, the Aamir Khan, Madhavan and Sharman Joshi-starrer 3 Idiots has become a hit in China. The Vidhu Vinod Chopra-directed film was released in China with 900 prints.

Confirming the same, Vinod Chopra Films (VCF) CEO Sameer Rao said, "Mainland China is the second biggest film market after the US. But it is very difficult to enter because only 20 foreign films can be screened in China in a year. After its success in just two weeks, the VVCF camp has built high hopes that the movie will have a very long run in the Chinese market."

"The message in the film has been the pull factor in the film. Such a great response from a non-traditional territory like China is a welcome phenomenon for the Hindi film market," added Reliance Media Works CEO Anil Arjun.

3 Idiots released in China two years after its 2009 worldwide release.