Sohrabji lists out what goes behind planning and buying for television at MediaCom:
MUMBAI: To celebrate the festive season cellular operator Idea Cellular is offering the opportunity to its customers
MUMBAI: The Interpublic Group of Companies has hired Nick Brien as chief executive officer and president of Universal
MUMBAI/BANGALORE: Festivals are a big event today for anyone and anything that wants attention and visibility.
The name identity of a business will now be the only measure on how a name works in a micro
MUMBAI: A watch to measure ratings from a cross section of mediums without being obtrusive!
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