Sound mnemonics planted as memory hooks have been an age old practice in advertising.
Television programming is increasingly devoting more time to airing mega events and shows t
NEW DELHI: Continuing with its strategy of portraying salient motorbike attributes through innovative and enticing co
MUMBAI: Diwan Arun Nanda, chairman, Rediffusion DYR and co-chairman of Dentsu Young & Rubicarn and Wunderman, Asi
MUMBAI: Sanjay Sharma has ended his two-year stint as media director of The Media Edge, Mumbai, recently.
MUMBAI: Next Gen Publishing (NGPL), a Forbes Group and HDFC Enterprise today launched the Indian version of two world
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