MUMBAI: One of the best ways for a brand to imprint itself in the mind of its customer is to get involved in a big wa
MUMBAI: A Unicef -supported television and radio campaign to fight polio won a silver medal at this year's EFFIE Awar
NEW DELHI: Impact Communications, which claims to be the largest mela marketing and operations agency, has given seve
MUMBAI: Viacom and Blockbuster have jointly announced terms of separation.
Can a review of the highlights of the advertising business in 2003 be based principally on
Sound mnemonics planted as memory hooks have been an age old practice in advertising.
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